Even corporates can think laterally.

Last week I heard of one of the most bizarre diversifications I have ever come across.  I haven't been able to verify the truth of the story but, if true, it shows a remarkable level of imagination. Apparently, using the key competencies gained in building the metal frames for car seats a company in the West Midlands is now a large manufacturer of body piercing jewellry. A marvellous example of corporate lateral thinking.